All tagged content marketing
Marketers, here’s where this hits you like an old bamboo slalom gate: Do not post a sign that says “World’s Best” anything. It looks absurd, you can’t prove it, and your customers don’t want that.
What DO customers want? They want honesty. They want an experience.
Let me be clear, this is not about red or blue, though the graphic above might tell you my subject is the Republican candidate, Donald J. Trump. But I'm writing about only his communication habits, not the issues. This is a case study for business people about staying on message. So how is Mr. Trump scoring considering the stay-on-message target? Let's analyze his recent performance with less than 100 days to go before the vote.