This is My Why.  

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Curiosity

There is one thing I know, it's that I know very little. And that makes me endlessly curious. I'm motivated to learn things, and also just to learn.

When I begin work on any project, I come with a lot of questions. Some would say I'm "industry agnostic" in my work. I just prefer curious. This helps me create compelling content and connect with an audience. 


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Connection

"You're not from Croquet Monthly magazine now, are you?" asked the man in the white hat when I asked to photograph his game, his strong English accent masking the sarcasm in his question. I loved making a brief connection with these two men. It makes these photos much more personal for me.

We can easily do the same with almost any marketing communication today - make a connection. When we supplement our data with real connections to people, we'll communicate more effectively. 


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Continuity

This is the family truck. It's been going for 52 years. It's evolved a bit, but it hasn't changed. It's continuously the family truck, Old Blue, Grampa's GMC. It remains true to that brand no matter what. That's how branding works.

A brand can evolve - must evolve - but it needs continuity. And that must be communicated. This truck knows its place and serves it well while all sorts of vehicles - and memories - have moved around it, past it, and faded away.