“Minneapolis and St. Paul are dynamic business environments, and I’m excited to join a rich scene of publishers, creative agencies and independent professionals,” said Hansen. “My unique background in content marketing, with hands-on experience in publishing, advertising and PR, will help me add value to companies looking to improve communication with consumers and other businesses.”

Don't Steal. Instead, Take Wisely. Or Shoot Your Own.

This post is more than just another rant against stock photography – man that stuff is dreadful. It’s also a cry against stealing images off the internet for use on your blog or website. Photography is an important part of your communication tactics. And anything that’s important takes a little more effort. Check out this guide to finding good photography for your website, your blog and LinkedIn posts.

Do Opposites Attract?

When moving my daughter into college three years ago, I spotted a banner the college had printed and displayed for incoming students. I snapped a picture, and it’s been one of my favorite phrases ever since.

“Gravitate to those who think exactly unlike you.”

I should NOT have photographed the solar eclipse ...

... I struggled to find focus and tape the lens in place to keep that focus. I messed with ISO settings. And when "totality" hit and our small group of family erupted with oohs and aaahs, I was carefully packing away my over-priced solar filter and re-adjusting to get that famed "wedding ring" photo ...

Words First. Tools Second.

Instagram provides a great tool with “Stories,” but what are you saying with that tool. Email automation lets you respond instantly, but does saving time improve communication? Emojis show more facial expressions than we’ve seen in human form, but is there a human ear listening for a response?

Let me be clear, this is not about red or blue, though the graphic above might tell you my subject is the Republican candidate, Donald J. Trump. But I'm writing about only his communication habits, not the issues. This is a case study for business people about staying on message. So how is Mr. Trump scoring considering the stay-on-message target? Let's analyze his recent performance with less than 100 days to go before the vote. 

The Value of Content

If you're tired of hearing about "content marketing," and you wonder about the actual value of content, let me give you a couple numbers. 4 billion. And 1 billion. As in $$.