How & Where - These Are As Important As "What" You Communicate
Did you know ... ?
- 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is read on desktop computers.
What does that mean? It could mean your audience is on the move, not sitting at a desk focused on the messages you’re delivering. It could mean that your message is improperly formatted if you didn’t factor in mobile (phone or tablet) screen sizes. Have you checked your own website on your phone or table?
Did you know ... ?
- 55% of B2B buyers say they search for product or vendor information on social media. Yet, more than half of the B2B marketers who’ve created social media accounts don’t keep them active.
What does this mean? Social media is not just teenagers talking about this evening’s plans. It’s a convenient communication platform used increasingly by adults and business professionals. That doesn't mean all business owners are required to maintain Facebook, Instagram and Twitter accounts. But you can't ignore these platforms either.
Did you know ... ?
- 59% of Chief Marketing Officers say print marketing is an effective channel, 64% of buyers cite print among their trusted sources of information, and 51% still see value in direct mail.
What does this mean? It means that the best way to reach your audience is to to use the method through which they want to be reached! Simple? Maybe. Measurable? Absolutely! You can (you must!) test and measure your marketing communication methods for best efficiency and cost savings. Don’t guess.
Did you know ... ?
- Information gained from news articles is more trustworthy than similar info gained from an advertisement.
What does that mean? It means that marketers and business owners should be using PR and media relations strategies as much or more than traditional advertising tactics to deliver your stories.