Content Marketing Matters - 3 Reasons Why, and A Bonus!Read More
“Minneapolis and St. Paul are dynamic business environments, and I’m excited to join a rich scene of publishers, creative agencies and independent professionals,” said Hansen. “My unique background in content marketing, with hands-on experience in publishing, advertising and PR, will help me add value to companies looking to improve communication with consumers and other businesses.”Read More
This post is more than just another rant against stock photography – man that stuff is dreadful. It’s also a cry against stealing images off the internet for use on your blog or website. Photography is an important part of your communication tactics. And anything that’s important takes a little more effort. Check out this guide to finding good photography for your website, your blog and LinkedIn posts.Read More
When moving my daughter into college three years ago, I spotted a banner the college had printed and displayed for incoming students. I snapped a picture, and it’s been one of my favorite phrases ever since.
“Gravitate to those who think exactly unlike you.”Read More
... I struggled to find focus and tape the lens in place to keep that focus. I messed with ISO settings. And when "totality" hit and our small group of family erupted with oohs and aaahs, I was carefully packing away my over-priced solar filter and re-adjusting to get that famed "wedding ring" photo ...Read More
It's not even about making the communication more interesting or enticing (though that helps). It's about taking ownership of and responsibility for the things your company does. Activate your writing.Read More
Instagram provides a great tool with “Stories,” but what are you saying with that tool. Email automation lets you respond instantly, but does saving time improve communication? Emojis show more facial expressions than we’ve seen in human form, but is there a human ear listening for a response?Read More
Marketers, here’s where this hits you like an old bamboo slalom gate: Do not post a sign that says “World’s Best” anything. It looks absurd, you can’t prove it, and your customers don’t want that.
What DO customers want? They want honesty. They want an experience.Read More
Let me be clear, this is not about red or blue, though the graphic above might tell you my subject is the Republican candidate, Donald J. Trump. But I'm writing about only his communication habits, not the issues. This is a case study for business people about staying on message. So how is Mr. Trump scoring considering the stay-on-message target? Let's analyze his recent performance with less than 100 days to go before the vote.Read More
If you're tired of hearing about "content marketing," and you wonder about the actual value of content, let me give you a couple numbers. 4 billion. And 1 billion. As in $$.Read More
Customers choose you because you’re better, or at least they hope you’ll be better. They choose you because you’re YOU. That makes you different; you’re the only one.Read More
Did you know ... 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is read on desktop computers.
And more fun facts.Read More
Never use a long word where a short one will do. No need to write “utilize” when “use” works. Nor should you say “general consensus of opinion,” when “consensus” will do.Read More